No. CLE/EXH/ ILS – France /2012
July 3, 2012
Council for Leather Exports
Sub: Inviting member-participation in the CLE 'India Leather Show - France'
Feb. 28/March 1, 2013.
We wish to invite your kind attention to CLE’s earlier circular inviting members to participate in the India Leather Show in Paris, France. As informed, the Show originally scheduled in September 2012 was postponed to Feb' 28-Marcn 1 2013 due to fact that Paris being a much sought after commercial & fashion center in Europe, exhibition / trade event venues are reserved 8 to 9 months in advance. As also stated in the mail, the revised dates of Feb' 28-March 1 2013 have been finalized so that the CLE’s ‘India Leather Show-France’ will be immediately before the MIPEL & MICAM Fairs in Italy for Leather Accessories & Footwear respectively, scheduled concurrently during March 3-6 2013. The revised dates of February 28-March 1 2013 have already been approved by the Embassy of India, Paris–France, and the Council has taken up with the Department of Commerce, Government of India for the required approval for the revised dates.
India’s export of leather & leather products to France increased from US$ 143.73 million in 2005-06 to US$ 271.93 million in 2010-11, growing at a CAGR of 13.60%. France as a market, accounted for a share of 7.07% in India’s total leather products export of US$ 3844.86 million in 2010-11. During the first 11 months of the previous year 2011-12 India's export of Leather Goods to France increased by 26.$%, of Leather Garments by 19.33% and Leather Footwear by close to 8%. In 2010-11, India had a share of only 3.50% in France’s total leather import trade, hence there is considerable potential to enhance our exports across product categories, and enhance our market share.
The Council has planned to organise an India Leather Show in France to project India as a reliable supplier of the entire range of leather products and footwear. The India Leather Show in France is proposed to be organised during Feb. 28-March 1, 2013 under the funding support from the Market Access Initiative Scheme of the Government of India due to which, the Cost of Participation to member-companies will be subsidized. Members are advised to kindly note that MAIS Grant for the event will be subject to the participation of at least 45-50 participants. It may be noted that the MAI Guidelines stipulate that MAI assistance would be given for only up to 3 participations in a Fair. As CLE is organizing group participation under MAI Scheme for the first time, members are hereby urged to utilize this opportunity and participate in large numbers in this market with considerable untapped potential.
As informed earlier in our Circular inviting Member Participation in the subject show, the amount of Rs 50,000/ was the initial Commitment Fee and the final Participation Fee to be paid was to be worked out upon finalization of the Event Management Agency, Venue, Display Furniture and Publicity/Advertising for the BSM. Member-participants may kindly note that we have been in touch with Professional Agencies recommended by the Indian Embassy-Paris for undertaking the direct marketing , advertising and event management of the Show. We have also identified best possible venues for locating the show. On the basis of firm cost indications for the venue, display accessories, marketing & advertising costs etc the Participation Fee for the India Leather Show, Paris-France has been fixed at Rs. 75,000/- per member-participant.
It may be kindly noted that as the Venue for the BSM has to be reserved at least 6 to 8 months in advance along with stipulated Down Payment; we need to receive confirmations of participation with full payment from member-participants, latest by July 15 2012.
Hence we urge members to confirm their participation in the India Leather Show, France by sending in the filled-in Application Form (Attached) and kindly remitting the Participation Fee of Rs. 75,000/- immediately.
D. Saalai Maraan