All Members of the Council
Sub: Two Day Mega India Leather Show, Madrid, Spain - March 20 & 21, 2013
(Finished Leather, Footwear, Leather Garments, Leather Goods & Accessories, Gloves, Saddlery & Harness)
As you are aware, Spain is the 10th largest importer of leather & leather products in the world. Spain’s import of leather and leather products increased from US$ 3264.42 million in 2006 to US$ 4008.05 million in 2010, growing at a CAGR of 5.26%. Spain accounts for a share of 2.91% in the global leather import trade of US$ 137.96 billion. Hence, Spain is a potential market for enhancing India’s exports of footwear, leather goods & accessories, leather garments, leather gloves etc.
On the other hand, Spain is the 7th largest importer of leather products from India, holding a share of 6.08% in India’s total leather products export. India’s export of leather & leather products to Spain has increased from US$ 185.78 million in 2006-07 to US$ 295.81 million in 2010-11, growing at a CAGR of 9.74%
Hence, considering the import potential of Spain, the Council has been organizing Focus –Spain Market Promotion Programmes since 2002.
India Leather Show, Spain – March 2010, 2011 and 2012 – a Huge Success
The Council organized a Two-Day Mega India Leather Show in Madrid, Spain during March 2010, 2011 and 2012 in association with the Indian Embassy in Spain with participation of more than 50 member participants. The India Leather Show attracted more than 250 buyers including representatives of Spanish brands and Departmental/ Chain Stores, resulting in generation of future business to the extent of Rs.100 crore. The success of the India Show was possible due to the large scale participation of members and aggressive marketing efforts undertaken by engaging the services of professional Spanish marketing agencies.
As in the previous show, professional Marketing & PR Agency will be engaged by the Council to carry out a Direct Marketing/Publicity Campaign and to coordinate the entire Event in Spain.
Since the Two-Day Mega India Leather Show in Spain is funded under MAI assistance of Govt of India, taking into consideration the actual expenditure and level of MAI assistance, the participation fee for interested individual companies has been fixed at Rs.60,000/-
In this background, we request all Member Exporters to consider participating in this important Event in Spain for exploring the possibilities of enhancing India’s export of leather products to Spain and to other European countries in the coming years.
Interested Members may confirm their participation by sending the filled-in Application Form along with 4-5 product photographs along with the Participation Fee of Rs.60,000/- through a Cheque/DD drawn in favour of Council for Leather Exports, to enable us proceed with our preparatory arrangements. Members may please note that soft copy of the application form is preferable and hence the form along with photos may be sent by e-mail to email@example.com
D. Saalai Maraan
IMPORTANT NOTE TO PARTICIPANTS:
As per MAI guidelines, there is a stipulation which states that no individual company can participate in the said Event, if they had completed three participations in the past. However, if the said company is interested to participate for the fourth time, the participation fee will be fixed without the MAI grant component. Accordingly a separate communication will be separetely sent to those companies who have already participated in Three Editions of India Leather Show in Spain indicating the cost of participation.